What Sarah J. Bray puts on her toast (to get 40% conversion rates)
I once spent an unforgettable night in a hotel room with Sarah J. Bray. By the next morning, old Kelly was gone. Sarah J. Bray had rewired my brain in my sleep. We were in New York for the 99% (99u)...
View ArticleWhat to write when you don’t know what to write
There are people who say, “Just start writing! Move that pen! Everything you need is inside you!” But what if, on this day, all that lie inside you are bad ideas, as you sit staring at a blank screen,...
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The Talking-to-Myself Method
My #1 content creation method sounds stupid. But it works so well, it would be selfish not to share. Yes, it would be selfish, Kelly. You must share it. Please, don’t start that now. WHAT IS IT? In the...
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A tiny breath mint for when your “selling voice” comes on too strong
My “selling voice” is different from my “writing voice.” My “writing voice” is measured and thoughtful, seeing all sides. But my “selling voice?” Too excited to even pretend to play it cool. “WHAT? You...
View ArticleA 7-point checklist to bring your About page up to code
Every month, I do a walk-through. Is my website up to code? Can people even see my offers from the street? Do I really have a douche-free bio? Even though I’ve been doing it for a while, sometimes it...
View ArticleGo where the cool kids aren’t.
I decided from the beginning of my business that I wanted to go where the cool kids weren’t hanging out. Because I’m not going to stand out in a crowd of cool kids. I’m going to stand out in a crowd of...
View ArticleSomething has to die.
Before you can sell this, something has to die. Who knew one little sales page could bring with it so much carnage? This is why it’s so hard to write copy & content. As soon as you establish a...
View ArticleA love haiku from my dog, the marketing guru
Sorry re: last night Shouldn’t have let you see me Doing my Great Work. Love to tell you more But I signed an NDA Somebody famous! More famous than DOG! That’s her right now. Excuse us? Wait in the...
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Write in your power pose.
The first-ever Block Party happened in October, and it felt like this: This is a power pose. Harvard Business School professor Amy Cuddy says it reduces your cortisol levels while increasing your...
View ArticleWhat have I DONE? (a mixtape for the editing walk of shame)
Do you get in-the-moment exuberance followed by terrible, terrible shame? This happens every time I write, and it also happened when I did the first Block Party. (I cringe when I think of the things I...
View ArticleA new website! But where’s Copylicious?
Thank you for noticing. Isn’t it lovely? It’s not finished yet, because I’ve been busy blanketing the City with stickie notes. You’ll note that in each of the rotating photos on my new home page, I’m...
View ArticleBest practices for writing notes to self
My business and my life are powered by these tiny notes to self. Sometimes after writing a flurry of them, I stop writing because I am afraid I’ll never see them again. They get buried in the deep...
View ArticleWriting = going on stage without pants on?
You’ve seen it happen before. Always to other people. Someone else—someone who is not you—posts something disagreeable (a video in which books are disemboweled & turned into a box, say). The post...
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Don’t pitch me, ‘piph me!
Instead of following up, pitching, staying top-of-mind—why not epiphanize them? Let’s do that! Oh, please, can we? Here, your first ‘piph is on me. 5 steps to epiphanize your way to victory (& turn...
View ArticleWhat Sarah J. Bray puts on her toast (to get 40% conversion rates)
I once spent an unforgettable night in a hotel room with Sarah J. Bray. By the next morning, old Kelly was gone. Sarah J. Bray had rewired my brain in my sleep. We were in New York for the 99% (99u)...
View ArticleWhat to write when you don’t know what to write
There are people who say, “Just start writing! Move that pen! Everything you need is inside you!” But what if, on this day, all that lie inside you are bad ideas, as you sit staring at a blank screen,...
View ArticleNo big deal, just words.
In The War of Art, Steven Pressfield recommends offering up an invocation to your muse before you begin writing. I tried this, but it didn’t work, and I think it’s because my muse isn’t like an...
View ArticleMy favorite writing tool ever, & how it makes me a productive member of society.
Last year I spent more than 475 hours on the copywriting parts of projects. (Thanks to Freckle for the insights and pretty colors.) I could have done more because of Scrivener, but instead of more...
View ArticleHow to induce benefits when you’re drawing a blank
Go to any marketing website, anywhere, and they’ll present you with this golden question: What are the benefits of your product or service? Answer the question and you’re in business! Everyone has the...
View ArticleEscaping death by a million edits
Two weeks ago, you were on top of the world. Brilliance! Best thing I ever wrote! They will love this! Now here you are, fighting back tears and questioning the meaning of life. Several people just...
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